BMW X2 Launch 2018
CLIENT Winger BMW Wellington
THEME Gold
VENUE Car park building
The Brief
To showcase and launch this new car in the most opulent way possible.
The Challenge
Finding ourselves in a derelict car park, the challenge was to create an environment completely opposite to expectation.
The Outcome
Using a room of golden fairy lights we created a space into which the car was driven surrounded by dancers, smoke and dramatic hip hop music. The car sat on a melted pool of gold which helped reflect the opulence of the car’s paintwork. Guests were invited into the ‘fairy light room’ to experience the opulence of the car. The guests were taken back by the onslaught of light and shimmering movement and gasped as the car arrived.
