Rawlinsons, Shoeshine 2019
CLIENT Rawlinsons NZ
THEME Shoeshine Stand
VENUE Energy Events Centre, Rotorua
The Brief
To create an engaging EXPO stand that holds the attention of perspective clients.
The Challenge
Creating a memorable experience, whilst subtly advising on industry knowledge.
The Outcome
A funky shoeshine in a barber-flavoured space, enhanced by the brand colours of blue and red. This became a meeting space where networking was fun and casual led by the shoeshiner banter throughout the day. Voted third most popular stand at the show, it superseded expectation.