WOW Hub 2019
CLIENT World of Wearable Arts
THEME Four Worlds
VENUE TSB Arena, Wellington
The Brief
To create an experiential entrance to the TSB Arena, encompassing the branding and show themes seamlessly flowing into the venue.
The Challenge
Working with the outdoor elements and a multi-coloured palette to create visual fluidity.
The Outcome
A multi-layered experience with key visual references that perfectly balance the marketing with the show’s themes and values. Using overhead fairy lights to connect the Spacecubes, this year’s Hub was created with a street feel and idea of a creative journey which leads the audience to the doors of the venue. The garment containers followed the idea of a designer’s studio. Inspired by our own designers wall, each item of text was treated as an inspiration, pinned to a wall as a collection of thoughts and ideas that formulate towards a finished garment.
