WOW Hub 2022
CLIENT World of Wearable Arts
THEME Aurora – 2022 Show Branding
VENUE TCB Arena & Under the Sails Outside, Wellington
ATTENDEES 60,000
The Brief
As the World of Wearable Arts show had not been staged for two years, this year was a special year for everyone involved.
The Challenge
To create a new and relevant experience, which once again brings the live performance to the stage.
The Outcome
Using the Aurora as inspiration, lighting in the HUB was extremely important to showcase the Warrior Woman and create a warm space with pinks and blue hues. We created a cube space inside the HUB, not only for photo opportunities, but also to transport the viewer to another place of magic and possibility.
